It begins with an idea.
A NEW PLAN.
From there, it builds in to something GREATER. GRANDER.
Something worth talking about..
A story is crafted. A narrative comes to life. ONLINE. IN PRINT.
STREAMED. SHARED. SEEN. FOLLOWED.
Exposure turns into PLEASURE, and a captive audience into
Your idea is now a REALITY. Your project breaking ground. YOUR
PLAN, IN ACTION.
This is how you build a brand. THIS IS HOW YOU INVENT DESIRE..
A PASSION FOR FINE FOOD.
Quality in everything they do, FH Fine Foods is no exception to Friday Harbour’s premium lineup of excellence. A curation of artisanal and imported products, the freshest produce and gourmet coffee, Friday Harbour Homeowners and guests enjoy a whole new luxury market experience.
FASHION FOR LUXURY RESORT LIVING.
Now Friday Harbour homeowners and guests can strut the boardwalk in the finest selection of laidback resort ware. The Weekend brings a brilliant collection of clothes and accessories designed by the top fashion gurus in Toronto to Simcoe. Prestigious and luxurious, the brand sets the tone for elegance and modern sophistication at Friday Harbour Resort.
ETHEREAL INTERIORS, BREATHTAKING AND OPULENT.
Lori Morris interiors are unlike anything else – immersive, life-size masterpieces, embellished with the finest details, textures, and extravagances. To showcase the essence of Lori Morris’s sophisticated, high-end creations, we crafted a brand identity that reflects the very same opulence found in her interiors — the dreamlike language and imagery of her work woven throughout a striking web presence and brand essence.
AN UPSCALE BRAND REFRESH AND EXTENSION
A brand refresh that spills over into in-store customer experience, we designed a delectable array of branding, packaging and uniform design to reflect the authentic flavours Coppa’s has come to stand for, all within its “World of Food” positioning. We successfully helped expand their offering with a more “market boutique” feel, including a premium line of Nonna Francesca’s private label items.
BEAUTIFUL BRANDING FOR NEFF BEAUTIFUL LIVING.
NEFF crafts beautiful living spaces using the finest materials, so we needed the company’s branding to reflect its level of excellence. We developed a website showcasing luxurious spaces with function in mind, doubling as an inspiring portfolio of stunning interiors. We further reinforced NEFF’s exclusivity with a user friendly digital experience and die-cut user ID cards.
Creating a fully immersive brand for foodies
“First we eat. Then we do everything else.” When it came to branding Alloro, we took this quote to heart, creating a fully-immersive foodie experience. In Italian Alloro means Bay Leaf – an aromatic spice used to elevate tastes in everything from soups and stews to seafood and sauces. We wanted consumers to consider Alloro their personal bay leaf, complementing their own taste with prepared foods and gourmet meals that take the guesswork and grunt work out of everyday dining.
A more convenient way to cook, an easier way to entertain, a fully flavoured way to live.
Leveraging the branding power of a nation
We successfully positioned CMLS as Canada’s Mortgage Company™ and significantly intensified their brand outreach, especially in the broker community. Shortly after the rebrand, their residential division experienced, by far, the highest first-year mortgage volume for a non-bank startup in Canadian history.
Making a world of food accessible to everyone
We launched the Coppa’s retail brand to incredible results, then expanded their offering with a premium line of Nonna Francesca’s private label recipes. Riding on waves of success, Coppa’s expanded to a fourth location in 2016, and began working on a line extension for Nonna Francesca’s.
Becoming the conversation
We developed the branding and launch materials for FIGO, the Entertainment District’s newest fashion-forward modern Italian restaurant. Capitalizing on brand harmonies during Toronto Fashion Week, The Brand Factory transformed FIGO into the most buzzed-about foodie destination. The FIGO launch created a huge media splash across Toronto, and the restaurant continues to enjoy incredible traffic from fashion circles and Toronto’s dining scene.
How to appeal to the health and beauty conscious
Husk is a Yorkville skincare boutique that offers an extensive collection of pure products and practices for the health and beauty conscious. The Brand Factory created the brand name and developed an identity for the HUSK brand. The look is clean and upscale, while the "IT'S ABOUT US" positioning speaks to the elevated.
One client, many brand stories, total market control
Kanetix.ca was Canada’s first online insurance shopping portal. We worked with Kanetix, and partner brands Rates.ca and ComparaSave.com, to develop three totally unique brand stories selling the same service for different targets to effectively corner the market. Kanetix now owns over 85% of Canada’s online insurance market
A distinct brand for millennials
Rates.ca was a mid-sized player in the Canadian online insurance shopping market. Our mission was to create a distinct brand identity for the portal and separate the Rates.ca brand from other insurance brands. We repositioned Rates.ca to appeal to a millennial target – first-time insurance shoppers looking for an unintimidating and fun place to compare and buy insurance. Our campaign increased the Rates.ca marketshare by 25%.
Our designers and writers, social marketers and digital STRATEGISTS are simply an extension of your marketing team.
DISRUPT. CREATE. WIN.
NEVER SETTLE FOR SECOND BEST
From the magic of king street to the taste of the Danforth, Menkes supports everything that is uniquely Toronto. With one of the most memorable advertisements on the radio, Menkes reminds Torontonians to never settle for second best. Constantly raising the standard for incredible design and real estate developments, Menkes’ progressive marketing campaign was made to match.
THE SUCCESSFUL CANADIAN LAUNCH OF A GLOBAL LUXURY BRAND.
Uncompromising elegance is the hallmark of this international brand. Through a stunning campaign spanning film, web, digital, brochure and collateral, we retained the historical essence and class of the overarching St. Regis brand, while presenting a unique local perspective for a cultured Toronto market.
A CRISP, MODERN AND PLAYFUL APPROACH TO LIFE BEYOND BLOOR.
Striking cobalt blue and bright, sunny yellow are woven throughout the campaign, creating an immersive, visual narrative for Bloor Promenade. From brochure to digital to a stylishly branded tote bag, the successful campaign delivered an aspirational glimpse of the carefree lifestyle to be expected in this vibrant community.
REMARKABLY UNCOMMON LUXURY IN KING WEST.
If there’s one area in Toronto that’s undeniably classic, it’s King Street West. The epicentre of urban sophistication, chic dining and boutiques, King Street is the pulse of the city. This wildly successful campaign – a black and gold aesthetic with rich lifestyle photography across all mediums - resonated with the King West crowd and beyond.
LEADING BY DESIGN ON WEST QUEEN WEST.
Energy in sculpted form, 1181 Queen Street West stakes its claim on the cusp of Toronto’s trendiest neighbourhood. The contemporary, design-forward campaign embodies both the essence of the area and brand slogan, Leading by Design. Elegantly combining black graphic elements with editorial-style imagery, the campaign proved incredibly impactful with our design-savvy audience.
Creating a leader with thousands of followers
For Aspen Ridge Homes we created the Aspire brand, an online lifestyle magazine that speaks to homebuyers’ aspirations. It’s Canada’s first and only real estate driven online magazine with weekly content. Within the first month of launch, Aspire had garnered 30,000 subscriptions.
LUXURIOUS LAKESIDE LIVING IN INNISFIL.
Friday Harbour’s innovation lies in revolutionizing cottage life, by taking the idea of the traditional, rustic cottage experience and turning it upside down. A luxury waterside community, the Friday Harbour campaign showcases the resort’s gourmet offerings and upscale aesthetic through stunningly crafted pieces across a variety of mediums. It generated a tremendous amount of interest, leads and purchases, in addition to local awareness.
Lush surroundings inspire a campaign that captivates
Scala’s location amidst ravines and parkland gives this spectacular residence star quality in a short video that enabled viewers to “fly” over and enjoy sweeping views of the unique architecture. In the magazine, EDMs, and print ads produced, we highlighted the area’s Bayview Village amenities, along with Scala’s stunning design. The campaign surpassed all expectations; representing 50% of the offering, the larger product sold out in three months, prompting the developer to reconfigure smaller suites into additional large suites. These sold out in just one weekend.
A successful launch of a boutique community
Welcome to Roncesvalles. As an homage to the tumbled-brick allure of Toronto’s historic Distillery District, 35 Wabash is a four-storey boutique community that embraces an exterior that’s both forward thinking and steeped in history. To bring the area to life for potential buyers, we crafted a fully cohesive brand, rich in the beauty and energy of an area as eclectic as its residents.
From a logo crafted to evoke Zinc’s commitment to design to a community engagement strategy that brought Roncesvalles’ allure to all corners of the city, the creative successfully launched 35 Wabash, selling over 75% of the suites on opening weekend.
- TBF is Honoured to have Won 3 OHBA AwardsSEPTEMBER 28, 2018
- The Brand Factory Nominated for 15 OHBA AwardsAUGUST 17, 2018
- The Brand Factory Takes Home BILD Awards, including Best Website and Best Direct Mail.MAY 9, 2018
- The Brand Factory in its 21st Year is nominated for 21 BILD Awards.MAR 9, 2018
- The Brand Factory Wins 3 Gold and 8 Silver NAHB Awards.JAN 12, 2018
- The Brand Factory Wins 11 Silver NAHB Awards, 5 OHBA Awards.NOV 21, 2017
- The Brand Factory Nominated for 8 OHBA Awards.AUG 16, 2017
- The Brand Factory Wins 10 at BILD Awards, including Project of the Year and People’s Choice.MAY 8, 2017
- The Brand Factory Wins 3 NAHB Gold Awards and 10 NAHB Silver AwardsJAN 16, 2017
- The Brand Factory Wins 8 At The OHBA AwardsOCT 7, 2016
- The Brand Factory Wins at the 2016 ARIDO AwardsOCT 7, 2016
- ZINC Developments Takes Top Prize at the bild awardsAPR 29, 2016
- The Brand Factory’s Real Estate Division Wins Big at BILDAPR 29, 2016
- THE BRAND FACTORY'S REAL ESTATE DIVISION NOMINATED FOR 26 BILD AWARDSMAR 29, 2016
- The Brand Factory welcomes new Creative DirectorSEP 24, 2015
- THE BRAND FACTORY WINS EIGHT SUMMIT CREATIVE AWARDSJUN 1, 2015
- The Brand Factory captures four at the 35th annual bild awards APR 27, 2015
- THE BRAND FACTORY NOMINATED FOR THIRTEEN AWARDS AT THE 35TH ANNUAL BILD AWARDSMAR 18, 2015