The Importance ofInventing Desire.
We are poets and painters,
playwrights and musicians,
sculptors and filmographers.
We are brand storytellers.
We start with your once upon a time and ensure
a happily ever after.
We work to tell your story.
And by doing so, we invent desire.
Creating a fully immersive brand for foodies
“First we eat. Then we do everything else.” When it came to branding Alloro, we took this quote to heart, creating a fully-immersive foodie experience. In Italian Alloro means Bay Leaf – an aromatic spice used to elevate tastes in everything from soups and stews to seafood and sauces. We wanted consumers to consider Alloro their personal bay leaf, complementing their own taste with prepared foods and gourmet meals that take the guesswork and grunt work out of everyday dining.
A more convenient way to cook, an easier way to entertain, a fully flavoured way to live.
Leveraging the branding power of a nation
We successfully positioned CMLS as Canada’s Mortgage Company™ and significantly intensified their brand outreach, especially in the broker community. Shortly after the rebrand, their residential division experienced, by far, the highest first-year mortgage volume for a non-bank startup in Canadian history.
Making a world of food accessible to everyone
We launched the Coppa’s retail brand to incredible results, then expanded their offering with a premium line of Nonna Francesca’s private label recipes. Riding on waves of success, Coppa’s expanded to a fourth location in 2016, and began working on a line extension for Nonna Francesca’s.
Becoming the conversation
We developed the branding and launch materials for FIGO, the Entertainment District’s newest fashion-forward modern Italian restaurant. Capitalizing on brand harmonies during Toronto Fashion Week, The Brand Factory transformed FIGO into the most buzzed-about foodie destination. The FIGO launch created a huge media splash across Toronto, and the restaurant continues to enjoy incredible traffic from fashion circles and Toronto’s dining scene.
A fun, fresh brand for a juice emporium
Juice is in. Organic is in. The Brand Factory helped press them together through the branding and launch of The Good Press, the most fun place in Toronto to get cold-pressed juices and smoothies. The whole and wholesome look is fun, fresh and clean – just like the juices they serve. The key to the brand story? The infinity symbol built into the logo; "good" goes on forever.
How to appeal to the health and beauty conscious
Husk is a Yorkville skincare boutique that offers an extensive collection of pure products and practices for the health and beauty conscious. The Brand Factory created the brand name and developed an identity for the HUSK brand. The look is clean and upscale, while the "IT'S ABOUT US" positioning speaks to the elevated.
One client, many brand stories, total market control
Kanetix.ca was Canada’s first online insurance shopping portal. We worked with Kanetix, and partner brands Rates.ca and ComparaSave.com, to develop three totally unique brand stories selling the same service for different targets to effectively corner the market. Kanetix now owns over 85% of Canada’s online insurance market
A distinct brand for millennials
Rates.ca was a mid-sized player in the Canadian online insurance shopping market. Our mission was to create a distinct brand identity for the portal and separate the Rates.ca brand from other insurance brands. We repositioned Rates.ca to appeal to a millennial target – first-time insurance shoppers looking for an unintimidating and fun place to compare and buy insurance. Our campaign increased the Rates.ca marketshare by 25%.
Our designers and writers, social marketers and digital STRATEGISTS are simply an extension of your marketing team.
DISRUPT. CREATE. WIN.
Creating a leader with thousands of followers
For Aspen Ridge Homes we created the Aspire brand, an online lifestyle magazine that speaks to homebuyers’ aspirations. It’s Canada’s first and only real estate driven online magazine with weekly content. Within the first month of launch, Aspire had garnered 30,000 subscriptions.
Friday Harbour has become the most successful cottage community in Southern Ontario. To highlight the success of the project and further promote sales, we created an overall marketing campaign that helped make cottagers out of downtown dwellers and outdoorsy-types out of urban socialites. We developed a single, aspirational brand story and promoted the message continuously across the GTA. This concentration resulted in 300%-400% more sales office traffic; unheard-of 86% brand awareness level in Southern Ontario; and sales that were 125% of the initial sales target.
Lush surroundings inspire a campaign that captivates
Scala’s location amidst ravines and parkland gives this spectacular residence star quality in a short video that enabled viewers to “fly” over and enjoy sweeping views of the unique architecture. In the magazine, EDMs, and print ads produced, we highlighted the area’s Bayview Village amenities, along with Scala’s stunning design. The campaign surpassed all expectations; representing 50% of the offering, the larger product sold out in three months, prompting the developer to reconfigure smaller suites into additional large suites. These sold out in just one weekend.
Branding a condo in Toronto’s coolest neighbourhood
To help promote the second phase of SQ’s master planned community, SQ2, we were tasked with creating an engaging brand persona and signage program that would not only be a reflection of the area but position Tridel as the expert on all things Queen West. True diSQovery. From a magazine-style brochure (one of Tridel’s most successful to date) to partnering with the Bowery Project for an outreach campaign, SQ2 became an exciting, essential and entertaining guide to life on Queen West.
A successful launch of a boutique community
Welcome to Roncesvalles. As an homage to the tumbled-brick allure of Toronto’s historic Distillery District, 35 Wabash is a four-storey boutique community that embraces an exterior that’s both forward thinking and steeped in history. To bring the area to life for potential buyers, we crafted a fully cohesive brand, rich in the beauty and energy of an area as eclectic as its residents.
From a logo crafted to evoke Zinc’s commitment to design to a community engagement strategy that brought Roncesvalles’ allure to all corners of the city, the creative successfully launched 35 Wabash, selling over 75% of the suites on opening weekend.
- The Brand Factory Nominated for 8 OHBA Awards.AUG 16, 2017
- The Brand Factory Wins 10 at BILD Awards, including Project of the Year and People’s Choice.MAY 8, 2017
- The Brand Factory Wins 3 NAHB Gold Awards and 10 NAHB Silver AwardsJAN 16, 2017
- The Brand Factory Wins 8 At The OHBA AwardsOCT 7, 2016
- The Brand Factory Wins at the 2016 ARIDO AwardsOCT 7, 2016
- ZINC Developments Takes Top Prize at the bild awardsAPR 29, 2016
- The Brand Factory’s Real Estate Division Wins Big at BILDAPR 29, 2016
- THE BRAND FACTORY'S REAL ESTATE DIVISION NOMINATED FOR 26 BILD AWARDSMAR 29, 2016
- The Brand Factory welcomes new Creative DirectorSEP 24, 2015