The Brand Factory.
Real Estate Division.
Wins Big at BILD.

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Disrupt.
Create.
Win.

At The Brand Factory, we combine the strategic approach of consultancy with a world-class creative agency, and back it with end-to-end, full-service digital capabilities under one roof. Our most recent digital launches disrupt the norm in each category:



LORI MORRIS

Overview >

For over 25 years, Lori Morris has been reinventing the standard in interior design. Now, The Brand Factory has reinvented Lori Morris. While interior design firms tend to leverage the principal designer, we "mythologized" the Lori Morris name and recreated the brand as a fashion house icon, developing fresh new category of interior style that is simply called the House of LMD.



 

HUSK

Overview >

 

 

HUSK is a Yorkville skincare boutique that offers an extensive collection of pure products and practices for the health and beauty conscious. The Brand Factory created the brand name and developed an identity for the HUSK brand. The look is clean and upscale, while the "IT'S ABOUT US" positioning speaks to the elevated.

Husk

 


 

THE GOOD PRESS

Overview >

 

Juice is in. Organic is in. The Brand Factory helped press them together through the branding and launch of The Good Press, the most fun place in Toronto to get cold-pressed juices and smoothies. The whole and wholesome look is fun, fresh and clean – just like the juices they serve. The key to the brand story? The infinity symbol built into the logo; "good" goes on forever..

The Good Press



 

FRIDAY HARBOUR

Overview >

 

Friday Harbour is a resort community 45 minutes outside the Greater Toronto Area. The Brand Factory created an aspirational aura for the community, positioned as "Toronto's version of the Hamptons", and the brand story is told through fun, slightly campy imagery and provocative messaging. The overall campaign is eye-catching and easygoing, especially for the real estate category, and entices on an emotional and instinctual level.


Friday Harbour

Kanetix Insurance

Overview >

 

 

An advocate for choice. That’s what Kanetix.ca is all about. As a champion for choice, TBF worked with the brand’s philosophy and channeled it into a vivid and engaging ad campaign that pushes the viewer to ask more from their provider – whether that be through cheaper mortgage quotes or a more comprehensive car insurance provider. Liberating lifestyles without lightening wallets.


 

CMLS FINANCIAL

Overview >

 

As Canada’s Mortgage Company, it was imperative that the brand’s 'customer forward' approach transcend through everything from brand story to ad campaign. Clean, corporate yet always accommodating. The CMLS narrative is one that educates, informs and assists customers and visitors alike, with engaging and informative ad and online campaigns.

CMLS

 


 

TRIDEL

Overview >

 

Relax, it’s a Tridel. For over seven decades Tridel has endured a long and proud history of innovation in construction and design. An ethos that has transcended into every artwork and ad campaign created for their award-winning communities. Bold, impactful and always true to Tridel’s philosophy, every creative piece is a testament to Tridel’s own works of artistry.

Tridel



 

BERETTA FAMILY FARMS

Overview >

 

Live healthier. Eat happier. Their motto has been our mandate when establishing essence and identity. At Beretta Family Farms, their livelihood is all about bettering yours. From grass fed and organic to naturally raised, Beretta’s meat selections are cut from a different cloth - the kind that believes in raising animals with commitment and a conscious.

Bereta

 


 

GAVISCON

Overview >

Gaviscon and it’s gone. Quick and effective, Gaviscon is world-leader Offering relief from heartburn and acid reflux. Working with brand to promote their Extra Strength Orange Burst product line, we focused on bold colourways and compelling headlines that highlight the added benefits of Orange Burst.

Gaviscon

 


 

AUDI

Overview >

The manufacturer of exquisite cars, Audi Canada is a 'vehicle' for attractive, sophisticated and technically perfect automobiles. First introduced to the Canadian marketplace in the 70's, our team helped further establish the luxury car brand and its already dynamic and distinctive identity.

 

Audi

 


 

ASPEN RIDGE HOMES  

Overview >

Aspire. With more than twenty-five years of family experience, the people of Aspen Ridge Homes come from a long line of distinguished builders and developers, whose philosophy embodies excellence, craftsmanship, quality and care. We aspire to instill this ethos into every ad campaign and design we create for the Ontario high and low-rise builder.

 

Aspire

 


 

MCEWAN

Overview >

Chef. Entrepreneur. Visionary. Mark McEwan, and the McEwan Group, have reset the standard in eating exceptionally. Partnering together, we created everything from packaging to advertisements highlighting the delectable selection of specialty and hard-to-find items, as well as an extensive selection of exceptional prepared foods packaged for take-away or delivery at the McEwan gourmet grocery store.

 

 


 

SUZUKI

Overview >

Powerful. Stylish. Modest From coast to coast, Suzuki Canada is a leading manufacturer and provider of smart and sensible automotive design. With this in mind, our goal was provide a campaign that highlighted the benefits of getting behind the wheel of a Suzuki.

 

Suzuki

 


 

NUCOR

Overview >

 

Nucor

 


 

CAESARSTONE

Overview >

Set in stone. As a leading provider and distributer of countertops, Caesarstone crafts practical, durable and attractive surfaces that elevate any space. Using space as a focal point, our creative team utilized the impressive selection of high-quality quartz surfaces and immersed each into the backdrop of every campaign.

 

Caesarstone

 


 

HIGHLAND FARMS

Overview >

Start Fresh. Highland Farms operates two full-service supermarkets, offering everything you could possibly need in a clean and friendly environment. Working closely with their passionate team, we elevated their brand image and essence by focusing creative on natural and organic imagery and messaging. A fresh approach for the brand.

 

Highland Farms

 


 

LEVI'S

Overview >

Designed for the long haul. Classic and cut from a different cloth, Levi’s denim is the perfect fit for those wanting a blue jean that exposes confidence and effortless style. Showcasing their denim through timeless artwork and narrative was our way of paying homage to a brand that we both wear and respect.

 

Levis

 


 

TALIZE

Overview >

Like new. All you. Talize is a shopping experience offering you everything from apparel to ABBA records, lightly worn and like new. Filling the gap between discount stores and second-hand boutiques, our rebranding of the department store was fresh and full of lifestyle imagery – expressing the one-of-a-kind shopping experience offered by the Canadian retailor.

 

Talize

 


 

 

GE

 


 

SPOT MOBILE

Overview >

Pick your plan. Find your spot. With Spot Mobile, a nationwide prepaid wireless operator, TBF worked in tandem with the provider to create vivid and descriptive advertisements that highlighted the benefit of seeing 'spots'.

 

Spot Mobile

 


 

Monarch Homes

Overview >

Buy Monarch. Be Happy. Why Monarch? As Canada’s oldest real estate company, Monarch is also one of its largest, most diversified and successful builders in the industry. Meaning every community constructed required a campaign crafted to highlight not only the area and amenities, but also the builder behind the blueprint. A hybrid that resulted in award-winning communities and campaigns.

 

Monarch Homes

 


 

BRAND VISION

 


 

THE MAIN INGREDIENT
OF SUCCESS IS THE
REST OF THE TEAM.

The Account Management team handles the day-to-day client contact, initiates new project requests and provides strategic marketing insights and direction. The Creative Services team is responsible for developing all elements of the creative campaigns that deliver on the brief requirements. Both departments report directly to Joseph Sulpizi on a daily basis so that he is always fully informed and can ensure overall quality control of strategy and creative. The Production department handles all printed materials and the preparation of production files. eBrand develops all of the digital components of a campaign, including email marketing, social media, website design and programming.

 

"All your brand encompasses -
in three words or less."

 

Joe Sulpizi – President – Sayin’ it with slogans

 

ABOUT JOE

 

"Don Draper meets Don Rickles."

 

Gino Larice – Creative Director

 

ABOUT GINO

 

"Great minds think alike.
Greater minds think the unlikely."

 

Tracy Tate – Comptroller

 

ABOUT TRACY

 

"I like my java scripted."

 

Lucian Grecu – Interactive

 

ABOUT LUCIAN

 

"We speak ur lang.

 

Sonia Gorczynski – Community Manager - Social Media Expert

 

ABOUT SONIA

 

"Three words for you:
Accounts-Client Privileges."

 

Delainie Marin – Media Planning – Seeing your vision

 

ABOUT DELAINIE

 

"What the Helvetica?"

 

Claudio Pellegrino – Senior Designer – Expert Font Selector

 

ABOUT CLAUDIO

 

"All your brand encompasses -
in three words or less."

 

Tony Defrenza – Account Director – Sayin’ it with slogans

 

ABOUT TONY

 

"All your brand encompasses -
in three words or less."

 

Leslee Vivian – Senior Copywriter – Sayin’ it with words

 

ABOUT LESLEE

 

"All your brand encompasses -
in three words or less."

 

Courtney Dick – Production Manager

 

ABOUT COURTNEY

 

"All your brand encompasses -
in three words or less."

 

Rob McFadden – Studio Manager

 

ABOUT ROB

 

 

From A - Z
Our Clients.

 

Abode | Airmax | Allan Window | Alliance | Angus Glen Golf Club | Aspen Ridge | Atlantis Bbq | Audi | Bailey Metal | Beretta Family Farms | Bild | Bliss Yoga | Brampton Brick | Brandy Lane Homes | Caesarstone | Canada’s Top Ad Executive | Canadas Walk Of Fame | Capco Alpha | Cardiac Health Foundation Canada | Cgi | CMLS Financial | Cobble Beach | Con-Drain | Constrada Construction | Cool-Tech | Daniels Design | Daniels Home Building | Deer Creek Golf Clubs | Del Condominium Rentals | Deltera | Dongara | DRP | DSC | Eagles Nest | Elitrex | Engineering Automotive | Eta Vaughan | Evanco Homes | Evergreen Brickworks | Evergreen Magazine | Extrudex | Forest Contractors | Foursquare | Fram | G&L Group | GE | Gaviscon | Genesis Home Services | Genesis Homes | Grains | Grand Niagara | Great Gulf Homes | Guizzetti Developments | Hallstone Homes | Halton Family Health Centres | Hansen Audio | Head2head Recruitment | Helmets to Hardhats | Highland Farms | Hillcrest Progressive School | Honeyfield | Hullmark | Husk | Hyundai Canada | Ideal Quilting | IFSTC | Image Canada | ISCA | John Paul & Co | Kanetix | Katlin Group | Kelson | Kimberley-Clark | Kingspan | Kylemore Communities | Latitude Solid Countertops | Lemonaco | Levis | Lido | Liza Communities | Logix | Lori Morris Design | Lorwood Holdings | Mansouri | Maple Auto Mall | Marel | Marinoware | Marycroft | Masonryworx | Mazenga Building Group | Mcewan’s | Mdk Integrated Home Systems | Menkes | Metal Works | Metropia | Metrus | Properties | Mike&Mikes | Mold Masters | Moldenhauer | Monarch | Montglen Properties | Most Wanted | Motoamore | Ms&Lc | Mum Magazine | Nissan Canada | Nuconsteel | Nucor | Number 7 Honda | One Sherway | Ontario Architects Association | Ozz Electric | Panasonic | Paperchef | Pemberton | Plazacorp | Pretty In Ink | Proterra | Provident | Queenscorp | Ram Iron Metal Recycling | Rda Insurance | Reliance Insurance | Richview Manor | Rn Design | Rockport | Rosedale | Rosehaven | Royalcliff Homes | S&F Excavating | Sabrina Stone | School Wizard | Security General | Sgi Canada | Sharefolder | Sky Stallion | Smartmove | Softwire Solutions | Solmar | Sorbara | Spin Master | Spot Mobile | State Window | Stealth Computer Corp | Strada Aggregates | Strada Group | Streetcar Condos | Stretch The Soul | Suzuki | Talize The Butchers Son | The Remington Group | Tmg Builders | Toronto Decorating Company | Toronto Redi Mix | Tribute | Tridel | Turnberry | Ubc | Unique Fine Fabric | University College Dublin | Valo | Vice Vodka | Viva | Voldin | Watson Entertainment | Yogen Fruz | York Major Holdings |